Why I Wrote Conscious UX
The book started as notes to myself—principles I needed to write down before I could actually follow them. Then it turned into something bigger.
I didn't plan to write a book. I planned to survive. I was managing a team at Amazon, teaching at a university, trying to keep some kind of creative practice going, and I was losing it. Not losing my mind. Losing the reason any of it mattered.
So I started writing things down. Not design principles in the corporate sense. Not "be customer-obsessed" or "bias for action." Personal ones. Slow down before you decide. Ask who benefits and who pays. Design for the person who can't speak up. Remember that you're also a user of the systems you build.
Those notes turned into a framework. The framework turned into a practice. The practice turned into a book. Conscious UX is what happens when you take "how should I design?" seriously enough to spend seven hundred pages on it.
The book isn't for everyone. It's for the designer who feels the gap between what the industry wants and what their conscience wants. Who wants to lead with integrity but isn't sure how. Who knows AI changes everything but refuses to let it change the things that actually matter: empathy, ethics, presence, care.
If that's you, I wrote this for you.