I design experiences that respect how people actually think, feel, and move through the world.
UX Designer· AI Experience Creator· Author of Conscious UX
Start with presence.
Fifteen years designing for humans. The last year, designing with AI, and asking whether the two have to mean the same thing.
I've spent my career learning how to listen: to users, to systems, to the quiet friction between what something looks like and how it actually feels to use. My path wasn't linear. It started with curiosity about human behavior, wound through teaching and mentorship, and landed in work where every pixel carries intention.
Design is care made visible. I teach because explaining forces clarity. I lead because good design needs protection. I make because creation is how I process the world.
Conscious UX is where all of that lives now: the research, the craft, the experiments, the films. Human designing for humans, with AI as the medium.
What I'm working on right now.
Talking with teams about AI and design.
How AI is reshaping the practice, and how designers stay human-centered through the shift.
Gathering designers, researchers, and writers around the book.
A growing community around the practice, and what comes next.
Designing for the people who run Amazon's largest organizations.
Sr. UX Designer & AI Design Leader, Manager Experiences. The systems, dashboards, and tools managers use every day.
Fifteen years in UX, one through-line.
Self-portraits in film.
Films from the Rikki collection: me as subject, the lens turned on the act of self. Hover a card to play; click to open it in the gallery.
Selected work
Internal tools that help Amazon's managers lead with clarity: performance, development, and team health unified in one place. Owned the IA and interaction model from research through ship; partnered with engineering, product, and HR research across multiple orgs.
Leading design for how people discover, choose, and receive fresh food online, bridging the gap between screen and shelf. Managed designers, researchers, and writers across discovery, list-building, and post-purchase flows; reusable patterns adopted across the grocery surface.
Shaping the streaming experience for hundreds of millions: navigation, discovery, and surfacing the right story at the right moment, where algorithm meets editorial intuition. Contributed to title-detail, channel browsing, and recommendation surfaces.
Virtual experiences and interactive discovery: designing the interface between physical presence and digital connection. How do you make someone feel like they're somewhere they've never been? Took it from concept through public launch.
A year-long personal exploration: seventeen thousand short films generated with Sora, organized into three threads. I designed it end-to-end: prompt language, curation system, the streaming UI you're looking at right now. Where AI-as-medium becomes a real design discipline.
The methodology underneath everything else in the studio. Wrote Conscious UX: Leading Human-Centered Design in the Age of AI from a year of interviews with 130 designers, researchers, and educators worldwide. 120 of them chose to share their names publicly. Three pillars, nine principles, one practice. The book is the spine; the films, the lab, and the writing are where it lives. More on the book →
I read every message myself.
I'm open to conversations about AI experience design, design leadership, speaking, and selective consulting.
For something quicker, talk to Rikki.AI →